April 12, 2011

Amazon Introduces Admash and Kindle with Special Offers for $114


Amazon Kindle Special Offer

Amazon introduced a new member of the Kindle family - Kindle with Special Offers for only $114. Kindle with Special Offers is the same #1 bestselling Kindle, plus special offers and sponsored screensavers. Kindle special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Kindle with Special Offers is now available for pre-order to customers in the U.S. and will ship on May 3.

Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers specially-designed for Kindle's high-contrast, no glare electronic ink display. Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:

  • $10 for $20 Amazon.com Gift Card
  • $6 for 6 Audible Books (normally $68)
  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
  • 50% off Roku Streaming Player (normally $99)

To make sure customers don't miss any of the offers, a full list of active offers will be available from the menu of Kindle with Special Offers at any time.

Amazon is also introducing "AdMash" - the free Kindle app and website where customers choose the most attractive and engaging display advertisements that will become Kindle sponsored screensavers. Kindle's sponsored screensavers are specially-designed display advertisements that take advantage of Kindle's high-contrast, no-glare electronic-ink display. Before these advertisements can be presented to Kindle customers, they are first previewed by customers using AdMash. Users are presented with pairs of sponsored screensaver candidates and asked to select which one they prefer. Screensavers with the most preferred votes qualify to become sponsored screensavers. The AdMash Kindle app will launch in the coming weeks - for a preview, visit www.amazon.com/aboutkindlespecialoffers.

Kindle with Special Offers includes all the same features that helped make the third-generation Kindle the #1 bestselling product in the history of Amazon.com:

  • Paper-like Pearl electronic-ink display, no glare even in bright sunlight
  • 8.5 ounce body for hours of comfortable reading with one hand
  • Up to one month of battery life with wireless off eliminates battery anxiety
  • Kindle Store with over 900,000 books - largest selection of the most popular books
  • Seamless integration with free "Buy Once, Read Everywhere" Kindle apps for iPad, iPod touch, iPhone, PC, Mac, BlackBerry, Windows Phone and Android-based devices

Amazon

 

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